Minimum Advertising Price Policy

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DANKO MANUFACTURING LLC

MINIMUM ADVERTISED PRICE POLICY

 Effective January 18, 2022

 Danko Manufacturing LLC, (“Danko”) has unilaterally adopted this Minimum Advertised Policy

 (“MAP Policy”) on selected product, which shall apply to distributors and retailers, including catalogs and internet retailers, (collectively, “Resellers”) who resell Danko products to end-users located in the U.S. and Canada.

Danko is adopting this MAP Policy to preserve its strong reputation for providing customers with high-value products and strong after-sales support. Danko greatly values the efforts of all Resellers to distribute Danko products.

 

The MAP Policy shall work under the following guidelines:

  1. The MAP Policy for selected Danko products shall be listed for dealers and distributors on each Danko price sheet. MAP pricing is established by Danko for selected products and may be adjusted by Danko at its sole discretion.
  2. The MAP Policy applies to all advertisements of selected Danko products in any and all media, including without limitation, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, Internet, or similar electronic media including websites, email newsletters, email solicitations, television, radio, and public signage. The MAP Policy does not apply to any in-store advertising that is displayed only in the store and not distributed to any customer. In-store displays, point-of-sale signs, hangtags or bar codes, or similar marks on products or product packaging which merely state the price are not considered “advertising” for purposes of this MAP Policy. In that regard, this MAP Policy does not apply to the actual sales price on any “check-out page” of any Reseller’s website or related internet site (typically the page at which the end-user final purchases the product). This MAP Policy does apply to any other pages(s) on the Reseller’s website
  3. “Bundling” or including a free or discounted product (whether made by Danko or another manufacturer) with a Danko product covered by this MAP Policy would violate this policy and is not permitted.
  4. If pricing is displayed, any strike-through or other alteration of the Minimum Advertised Price is prohibited.
  5. The MAP Policy applies only to advertised prices and does not apply to the price at which the products are sold or offered for sale to an individual consumer within the Resellers retail location or over the telephone. Danko Resellers remain free to sell the selected MAP products at any prices they elect.
  6. The MAP Policy does not establish maximum advertised prices. All Resellers may offer Danko products at any price above the MAP established for such products. Internet auctions may not display or have reserved bids or other acceptable processes below the MAP price
  7. The MAP Policy does not in any way limit the ability of any dealer to advertise that “they have the lowest prices” or, they “will meet or beat any competitors price,” that consumers should “call for a price” or phrases of similar import as long as the price advertised or listed for the products is not less than MAP.
  8. Danko reserves the right to modify or suspend the MAP concerning the affected products by notifying all Resellers of any change. Danko further reserves the right to adjust the MAP concerning all or certain products at its sole discretion upon 7 days advance written notice to Resellers provided that such changes shall apply equally to all Resellers
  9. In cases of violation of the MAP Policy, Resellers will be allowed twenty-four (24) hours to bring advertising into compliance or Danko will cease supplying products to the Reseller. In cases of intentional and/or repeated failure to abide by this policy, Danko will terminate all orders from Danko to the Reseller. Danko will not provide prior notice or issue a warning before taking action.
  10. This MAP Policy is solely Danko’s decision and responsibility. No employee or sales representative of Danko has any authority to discuss or modify this policy and any action of any person, which claims to modify this policy or to solicit or obtain the agreement of any person to the policy, is unauthorized and invalid. Any questions about this policy should be directed to Dan Decker, President, Danko Manufacturing LLC, 624 Atchison Way, Suite 101, Castle Rock, Colorado 80109, dan@rvibrake.com, who will respond in writing. The foregoing MAP Policy and any MAP Product Listing is subject to modification or discontinuance by Danko, at its sole and absolute discretion, at any time. Any action taken by Danko under this policy shall be without liability to Danko Manufacturing LLC
  11. Distributors of Danko products will supply a copy of DANKO MANUFACTURING LLC MINIMUM ADVERTISED PRICE POLICY to any new or existing retail Reseller to be filled out, acknowledged, and returned to Danko. This form shall be signed and returned to Danko and in doing so, will bind the Reseller to abide by the MAP Policy and Reseller requirements spelled out in this document.

 

DANKO MANUFACTURING LLC MINIMUM ADVERTISED

PRICE POLICY PRODUCT LISTING

Effective January 18, 2022

PRODUCTS:

RVibrake3 Portable Flat Towing Braking System

Manufacturer’s Suggested Retail Price (MSRP): $1,395.00 US Dollars

Minimum Advertised Price (MAP): $1,395.00 US Dollars

 

RVibrake Shadow Installed Flat Towing Braking System

Manufacturer’s Suggested Retail Price (MSRP): $1,395.00 US Dollars

Minimum Advertised Price (MAP): $1,395.00 US Dollars

 

Breakaway Wireless Adapter for RVibrake3

Manufacturer’s Suggested Retail Price (MSRP): $135.00 US Dollars

Minimum Advertised Price (MAP): $135.00 US Dollars

 

Towed Battery Charger Plus

Manufacturer’s Suggested Retail Price (MSRP): $135.00 US Dollars

Minimum Advertised Price (MAP): $135.00 US Dollars

 

Breakaway System

Manufacturer’s Suggested Retail Price (MSRP): $55.00 US Dollars

Minimum Advertised Price (MAP): $55.00 US Dollars

 

Roadie Soft Shell Carrying Case

Manufacturer’s Suggested Retail Price (MSRP): $45.00 US Dollars

Minimum Advertised Price (MAP): $45.00 US Dollars

 

12V Direct to Battery Kit

Manufacturer’s Suggested Retail Price (MSRP): $25.00 US Dollars

Minimum Advertised Price (MAP): $25.00 US Dollars



624 Atchison Way, Suite 101

Castle Rock, Colorado 80109

Phone: 303-814-7833

Fax: 303-814-0977

www.rvibrake.com